The Better Brain Project advances neuroscience literacy by equipping leaders and educators with science-based curricula that inform rather than prescribe.
Their mission is to provide accessible neuroscience education, empowering individuals to make informed choices and contribute to a healthier society. An award-winning brand identity was designed to help them hit the ground running.
After designing numerous logos involving heads and brains, the Better Brand Project leadership team selected a mark that was bold and minimal – capable of speaking to both students and educators alike. In order to make things a bit more inviting, we selected colors, photos, and typography that felt youthful without being overly stern or scholarly.
The final brand guide was submitted for to The Marcomm Awards for consideration and was awarded a prestigious platinum award. The Better Brain website and brand plan to officially launch in 2025.
